Increase media library usage through personalized pushes - automated

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Settings for selected content campaigns

Data

Settings based on metadata from BVOD library

Benefits

Increase BVOD consumption
Superior editioral offering
Catalog promotion
Operator convenient
Operative flexibility

personalized

Settings for notifications for different
viewer and houshold interests

time

Settings for scheduled notifications

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Optimization of your editorial offering via personalization

• Increase your customer satisfaction via relevant alternative editorial offerings from BVOD on broadcast
• Viewers find new, interesting videos and subject areas in the BVOD offering
•. Knowledge gain of viewers preferences (via learning system, continously deeper data analytics)
•. Less tune-aways
•. More active BVOD usage
•. your video assets become working capital

The Audience Manager converts TV-viewers to active BVOD users

A soap opera follows news, a feature film follows a political magazine, a talk show follows a crime thriller. The consequence: viewers switch over at the end of a show for various reasons. Audience Manager is a solution that offers viewers an alternative at this point. Appropriate on-screen hints lead them to relevant offers in the media library.

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One system, three component –
ease of use multiplied

Engine

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Management System

tool

API Export

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•The Engine processes all sorts and sources of metadata: programming, video library, viewers, devices, play-out,  advertising etc.
•The Management System is a convenient interface for all settings: personalization, campaigns, pre-scheduling, rotations etc.
•The Application plays out the push notification at the scheduled time to the respective households.

The Audience Manager controls the delivery of push notifications in broadcast systems – data driven, automated, scheduled and personalized

Central data management enables efficient control of push notifications

Audience-Manager-Engine

User-friendly management system for planning, monitoring and reporting

  • Overview of the entire programme schedule and planned push notifications
  • Automated suggestions for push notifications based on data processing by our algorithms in the engine. 
  • Priority settings for push notifications (high, medium, low) 
  • Display and notes about planned and delivered items
  • Alerts about conflicting inserts and tool for corrections
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Optimization and reporting

  • Color display for sorting and categorizing push notifications (politics, series, etc.)
  • Editorial options for notifications
  • Pre- and live views for quality control
  • Reports and analytics for measuring success, e.g. click rate
  • Possibilities for A/B tests for optimization
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The application handles and displays the push notifications

Reliable control of the play-outs:

• By time and by steam event​
• Induced by program blocks
• By operator
• By usage

OLK

Interessiert?
Sprechen Sie mich an.

Oliver Koch
Managing Partner / Founder