The Audience Manager
transfers viewers in a targeted
manner to the media libary
A soap opera follows news, a feature film follows a political magazine, a talk show follows a crime thriller. The consequence: viewers switch over at the end of a show for various reasons. Audience Manager is a solution that offers viewers an alternative at this point. Appropriate on-screen hints lead them to relevant offers in the media libary
Prevent channel tunes
with relevant alternatives
-
Potential drop-outs become media library users
-
Viewers get to know new content areas/contents
-
Growth in VOD Consumption
-
Continuous improvement through
already available and newly generated data
-
Potential drop-outs become media library users
-
Viewers get to know new content areas/contents
-
Growth in VOD Consumption
-
Continuous improvement through
already available and newly generated data
Three components form the system
Engine
Management System
Application
Central data management
in the Audience Manager Engine
The engine combines the data of the program and the media library contents in one data model
Management system for planning,
overview, monitoring and reporting
Overview and planning
- Overview of the entire program and planned On Screen Notes
- Automated suggestions for on-screen hints based on data from the engine
- Priority setting for On Screen notes (high, medium, low)
- Display and notes on planning print of the On Screen Notes
- Collision warnings and management
Overview and planning
- Overview of the entire program and planned On Screen Notes
- Automated suggestions for on-screen hints based on data from the engine
- Priority setting for On Screen notes (high, medium, low)
- Display and notes on planning print of the On Screen Notes
- Collision warnings and management
Optimization and reporting
- Color display for sorting and categorization (politics, series, etc.) of the on-screen notes
- Editorial preparation of On Screen notes
- Pre- and Live-Views for quality control
- Reports and analytics to measure success
Optimization and reporting
- Color display for sorting and categorization (politics, series, etc.) of the on-screen notes
- Editorial preparation of On Screen notes
- Pre- and Live-Views for quality control
- Reports and analytics to measure success
Handling and display of
On Screen instructions
The application controls the playout:
+ Time and event controlled (stream events)
+ Program change indexed
+ User controlled
+ Usage controlled
