Hamburg, den 24.02.2020 Fernsehsender können künftig deutlich leichter US-Filme und -Serien in ihre HbbTV-Mediatheken („Hybrid Broadcasting Broadband TV“) integrieren. Also auf SmartTV Geräten mit HbbTV , die sowohl über digitales Fernsehen als auch Internet verfügen.

Die Einbindung von US-Inhalten in diese Mediatheken scheiterte bislang häufig an dem geforderten DRM-Schutz („Digital Rights Management“) für diese Inhalte einer digitalen Kopiersperre, mit der vor allem Content aus Übersee verschlüsselt ist. Die Sender standen daher vor einem Dilemma: Entweder investieren sie in einen Dienstleister, der ihnen eine auf DRM zugeschnittene HbbTVApp konzipiert oder sie verzichten auf diese besonders geschützten Inhalte.

Diese Problematik gehört fortan der Vergangenheit an. Der TeraVolt GmbH, einer Agentur für digitale TV-Produkte, ist es gelungen, DRM-geschützte Inhalte und HbbTV-Mediatheken in Einklang zu bringen und auf dafür geeigneten SmartTVs auszuspielen. HbbTV liefert die technische Grundlage dafür und erlaubt die Kombination von DRMgeschützten Inhalten in einem frei verfügbaren HbbTV-Angebot in der deutschen SmartTV Landschaft umzusetzen. Aktuell kommt diese Lösung beim Familiensender Super RTL zum Einsatz, für den TeraVolt eine eigene HbbTV-Mediathek gebaut hat und fortlaufend betreut. Das Konzept ist auf jede andere Mediathek übertragbar und somit auch für andere TV-Sender interessant, für die TeraVolt ein jahrelang bestehendes Problem lösen konnte.

Entsprechend stolz ist Oliver Koch, Geschäftsführer und Mitgründer von TeraVolt, auf die geleistete Arbeit: „Es hat uns viel Einsatz und Hirnschmalz gekostet, diesen DRM-Standard nutzbar zu machen, wodurch sich völlig neue Möglichkeiten für unsere Kunden ergeben. Zudem gibt es kaum andere Wettbewerber, die eine solche Lösung anbieten, aber eine umso größere Nachfrage im Markt. Unsere DRM-Lösung kann sich daher zu einem echten USP entwickeln.“

Unter dem Strich schlägt TeraVolt mit seiner neuen HbbTV-Lösung drei Fliegen mit einer Klappe: Die Rechteinhaber, zum Beispiel von US-Serien, gewinnen an Reichweite, da ihr Content noch weitreichender distribuiert wird. Die Lizenznehmer, also TV-Sender wie Super RTL, können wiederum mehr Inhalte in eigene HbbTV-Mediatheken implementieren und diese unmittelbar an ihre Zuschauer ausspielen. Und die Zuschauer selbst bekommen ein vielfältigeres Angebot geliefert, aus dem sie wählen können.

Über TeraVolt:

Die TeraVolt GmbH ist eine inhabergeführte Agentur für digitale TV-Produkte und -beratung mit Sitz im Hamburger Schanzenviertel. Das im Jahr 2006 gegründete Unternehmen ist auf die digitale Transformation des Fernsehens spezialisiert. TeraVolt berät und entwickelt zusammen mit ihren Kunden maßgeschneiderte Lösungen – von der ersten Idee zu innovativen Produkten im operativen Betrieb. Das Portfolio umfasst Dienstleistungen, Beratung und fertige Produkte in den Segmenten Managed Platforms, Enhanced TV, Monetization und OTT. Das TeraVolt-Team besteht aus vier erfahrenen Geschäftsführern und 45 Experten in den Bereichen Produkt, Strategie und Technologie. https://www.teravolt.tv/

Wir freuen uns, Ihnen mitteilen zu können, dass TeraVolt zum dritten Mal in Folge für die @HbbTV Awards nominiert wurde. Besonders stolz sind wir darauf, dass in diesem Jahr zwei unserer Projekte nominiert wurden.

In der Kategorie “Beste Nutzung von HbbTV für erweiterte TV-Dienste” wurde unser für ProSiebenSat.1 Digital erstelltes Projekt “Can you survive moon” nominiert.

 

Das von uns für Leo Vegas und SevenOneMedia entwickelte “Handball-WM-Livestreaming” steht in der Kategorie “Beste Nutzung von HbbTV für Werbung und Promotion” auf der Shortlist.

 

For the 50th anniversary of the moon landing ProSieben viewers can prove whether they have the skills of astronauts. In an interactive video, the user must make a series of decisions that decide how the video will progress, and thus the success or failure of the mission to moon.

On behalf of ProSiebenSat.1 Digital, TeraVolt has developed an HbbTV video player, which allows the interactive video to be played directly on the TV with the remote control via the red button portal from ProSieben.

About TeraVolt

TeraVolt GmbH is an owner-managed agency for enhanced TV based in Hamburg, Germany. TeraVolt specializes in developing outstanding new TV experiences and product beacons for our customers. We provide tailor-made solutions from market-specific consultation to the creation of electrifying, visionary products to the technical implementation and operations of your project. We place our focus on effective and measurable success. TeraVolt offers its business partners an extraordinary market advantage because the experience of putting our own digital strategies and visions into practice is in our DNA. As a result, we have first-hand knowledge of all relevant TV platforms, mobile platforms, technologies and business models. www.teravolt.tv

Nach dem erfolgreichen Test bei der Landtagswahl im Oktober 2018 wird der Bayerische Rundfunk mit seiner digitalen Abteilung BR24 die von TeraVolt entwickelte HbbTV-App erneut zur Live-Begleitung am Wahltag der Europawahl am 26. Mai einsetzen.

Highlights

  • Hamburg-based Bundesliga soccer team FC St. Pauli is first sports club to deploy innovative new end-to-end sports video platform “Jupiter” devised and developed by TeraVolt (www.fcstpauli.com/tv)
  • TeraVolt selected 3SS’ 3READY front end for Jupiter to enable sports teams to rapidly launch engaging, branded, data-rich services for fans
  • With further club TV launches imminent, Jupiter’s game virtualizations and live-generated statistics will enhance watching football for more TV spectators
  • Ground-breaking Jupiter solution offers powerful and resource-efficient white label opportunity to transform viewer engagement with live sports action on any device

 

Hamburg, Germany, May 3, 2018TeraVolt and 3 Screen Solutions today announced that German Bundesliga football club FC St. Pauli has launched a new online video service for fans based on “Jupiter”, the pioneering new end-to-end multiscreen sports video platform devised by TeraVolt which takes advantage of 3SS’ 3READY front end solution.

3READY at Jupiter’s front end enables broadcasters and service providers to fast-track launches of engaging branded services.

At Jupiter’s core is a custom designed data engine which dynamically captures a variety of information from the live action on the pitch to create multiple feeds of video, statistics and screen graphics which enhance the broadcast. By combining and modulating the data being generated and collected, using complex algorithms, the data engine enables viewers to benefit from individual highlights, one-click access to their favorite scenes and live on-screen analysis.

By paying a monthly subscription fee to the club, FC St. Pauli followers can enjoy:

  • Live audio broadcasts of matches with live graphical simulations
  • On demand searchable video archive of all matches
  • All games enriched with markers of match highlights and granular team data such as performance, dominance and goal probability
  • Dynamically generated individual highlight clips
  • Press conferences, interviews, training reports and background clips

Jupiter’s backend analyses video and the supplementary data to create a whole new sports viewing experience. The Scene Detection functionality of Jupiter, with its data capture and management capability with nimble indexing, gives the user easy access to a wide array of features during the live match. For example, the viewer can watch all highlight scenes in a sequence, they can access all video of a particular player across the season, or the viewer can select and watch all scenes involving players of a certain nationality.

Statistics being calculated and displayed via Jupiter extend far beyond just keeping score, showing a ticker, and evaluating ball possession rates. Jupiter provides individual dynamically updated ratings for each player on the field, based on position and performance. A striker gets graded on number of shots on goal from inside the box, for instance, while an offensive winger gets points for accurate crosses. With Jupiter, viewers can decide for themselves who was the most valuable player on their team, where the game was won or lost (was the decisive action in mid-field, or was it inside the box?) and which players were the real stars of the game.

Jupiter brings new kinds of KPIs and analytics to the screen. Using metadata, Jupiter creates video content. For example, the system tracks match activity to deliver comparative assessments of team ball possession, ‘dominance’ and ‘goal probability. TeraVolt and 3SS engineered real-time visualization software inside Jupiter’s video player to enable the display of relative team performance via attractive onscreen graphics.

Instant summaries can be generated every 15 minutes for speedy posting on social platforms or as a snapshot update for users.

Another key feature which Jupiter enables for the FC St. Pauli deployment is live onscreen animation, showing player positions and ball trajectory which, combined with a dedicated online radio stream, supplements rolling text-based ticker information with additional dynamic visual content. This capability to create a video-like experience online makes social media sharing easy for viewers, and it will prove valuable to any sports team wishing to broadcast directly to fans, but not in possession of live TV rights.

Automation and A/B testing capabilities in 3READY will help clubs deploying Jupiter, such as FC St. Pauli, alongside sports broadcasters and service operators, to quickly and clearly understand what new features will resonate best with viewers, empowering them to build stronger relationships with their audiences.

Announcements of further Jupiter deployments with top Bundesliga clubs are imminent. Meanwhile, TeraVolt and 3SS are engaged in discussions with international sports clubs as well as national sports associations and worldwide governing bodies which may see Jupiter deployed elsewhere for team-specific and sport-specific multiscreen TV offerings.

“With Jupiter, together with 3SS we are offering an entirely new class of video platform for sports broadcasting,” said Tobias Kunkel, Managing Partner of TeraVolt. “Our goal for Jupiter is to provide an end-to-end solution to enable sports teams of all kinds, like FC St. Pauli, to more powerfully engage with their fans via multimedia services that deliver deeper viewer appeal and traction, meanwhile benefitting from maximum operational flexibility,” he added.

“We are excited about the potential of Jupiter to make watching and following sports more immersive and exciting for viewers on whatever device they choose,” said Kai-Christian Borchers, Managing Director of 3SS.

“Through our partnership with TeraVolt, and with the capabilities of 3READY, we are collaborating to create state-of-the-art technology that delivers next generation services for subscribers,” he added.

 

Click here to watch a trailer video of FC St. Pauli TV

 

About TeraVolt

TeraVolt GmbH is an owner-managed agency for enhanced TV based in Hamburg, Germany. TeraVolt specializes in developing outstanding new TV experiences and product beacons for our customers. We provide tailor-made solutions from market-specific consultation to the creation of electrifying, visionary products to the technical implementation and operations of your project. We place our focus on effective and measurable success. TeraVolt offers its business partners an extraordinary market advantage because the experience of putting our own digital strategies and visions into practice is in our DNA. As a result, we have first-hand knowledge of all relevant TV platforms, mobile platforms, technologies and business models. www.teravolt.tv

About 3 Screen Solutions

3 Screen Solutions delivers world-class software solutions to service providers and technology innovators to bring video on any screen. 3SS designs and engineers bespoke front end and back end solutions for TV & Video. The ground-breaking 3READY Android STB + Multiscreen Solution solves broadcasters’ and operators’ challenges while elevating audience engagement, and transforming the economics of multiscreen digital entertainment. With 3READY, branded and custom services can be deployed faster, accelerating revenue flow. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. Customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Swisscom, Com Hem, Canal Digital, Unitymedia, Vodafone Kabel Deutschland, SES, Eutelsat, ProSiebenSat1 and O2/Telefonica. www.3ss.tv