29. September 2020

Preview of the New Whitepaper: “TV App Platforms in Germany”

Which Smart TVs are most often found in German living rooms? What about the use of HbbTV offers? And which platforms are best suited to reach viewers? Our new whitepaper addresses these and many other questions.

Even before this whitepaper is published at the end of October, our partner Tobias Künkel would like to share some of the most important insights and learnings with you - face to face in a series of videos that you can find below. With this in mind, have fun binge watching the first TeraVolt Original series 😉.



So excited: We did a refresh of our study “TV Platforms in Germany” with new and exclusive insights. Sounds interesting?

Follow TeraVolt GmbH or me here on LinkedIn to get previews and key findings in the next weeks:
- German operator platforms and how they build TV apps
- HbbTV as the “King of Reach”
- Smart TV platforms and hidden champions
- 4 major US players in German living rooms
…and more.

Register for our webinar on Oct. 29th and receive the whitepaper: https://mailchi.mp/teravolt/platformreach


Insight 1/4: Managed Platforms

Every second German household uses a cable- or IPTV platform for linear TV consumption. So Vodafone, Sky and Deutsche Telekom are highly attractive partners to provide TV applications. And they have only just begun to leverage the potential of TV apps - exciting times ahead!

Here is the first of four videos with key insights from our white paper "TV App platforms in Germany 2020". Register for our webinar and white paper: https://mailchi.mp/teravolt/platformreach


Insight 2/4: Smart TV Platforms

2 of 3 households own a Smart TV, a great way to maximize the reach of your video service. You are probably aware that Samsung is the market leader, but would you have guessed who has the second highest technical reach in Germany? Find out at 1:50 of this video.

This is the second of four videos with key insights from our white paper "TV App platforms in Germany 2020". Register for our webinar and white paper: https://mailchi.mp/teravolt/platformreach


Insight 3/4: HbbTV

TV App platforms are provided and controlled by companies like Google, Samsung or Amazon. But if you are a broadcaster then HbbTV is another option to reach every second German TV household: an open standard without any platform gatekeepers.


Insight 4/4: OTT Sticks

Fire TV, Chromecast and Apple TV are great options to turn any screen into a Smart TV for little money. But how important are they for TV app providers, compared to Smart TVs or operator platforms?

This is the last teaser for our white paper "TV App platforms in Germany 2020". Follow me or TeraVolt GmbH if you like to learn more and register for our webinar and white paper: https://mailchi.mp/teravolt/platformreach


13. August 2019

Visual Customer Center: 5 Things Digital TV Platforms Should Consider

U.S. streaming services like Netflix and Amazon Prime, with their ever-growing range of on-demand services, are permanently changing the way users watch television. Declining viewer numbers, especially among younger target groups, are putting pressure on linear television. To keep up with strong competition from overseas, European platforms must also up their game in terms of usability and flexibility. For example, an important component of user-centric usability is that users can easily manage their own subscriptions. This is certainly no secret, but still many TV platforms lag behind in this regard. One solution that is helping TV platforms catch up in terms of usability is the Visual Customer Center: an app that allows users to book, manage and cancel channel packages directly on the set-top box. There are five important factors that platforms should consider when creating a Visual Customer Center.

1. direct availability

First and foremost, a key requirement for a smooth user experience is a quick response from the product. Therefore, the content offered by a Visual Customer Center should be directly postable on the set-top box. Avoid users having to wait a long time for content. As a rule, a new purchase should be possible without delay, but with a maximum waiting time of 30 seconds.

2. optimal navigation

The major streaming services have raised the bar in terms of usability, and the TV is no longer the only device for watching movies and series. As more and more people use laptops and tablets, users have become accustomed to the easy and intuitive way of navigating on these mobile devices. It is therefore all the more important that platforms adapt to this new user behavior and enable users to reach their destination easily and with just a few clicks using the remote control.

3. all information up-to-date and in one place

Intransparent, confusing or even missing information hinders a good user flow in the bud. That's why it's important that the Visual Customer Center consolidates all information about prices and terms of use, such as cancellation periods, in a single, easy-to-find location. It is equally important that booking information is always up to date and that the movies and series most relevant to each user are shown with appealing preview images.

4. flexible booking options

Good customer service is important, especially for users who have encountered a problem that they cannot solve themselves with the help of a Q&A on the web. However, users naturally prefer to spend their time in front of the TV rather than on the phone with a help desk operator. A good Visual Customer Center should therefore offer users the option of managing the packages they have selected themselves and booking them directly online on the box rather than in writing or by phone.

5 Smooth interaction of back-end components

A visual customer center for TV platforms is often based on highly complex technical infrastructures. In order for a user to be recognized in the app by entering his PIN and assigned to his account, the platform's booking systems must be connected to the app. This happens in the background, through the interaction of backend systems and APIs. This interaction tightly connects the Visual Customer Center to the output of various technical components, often developed and operated by multiple parties. Ensure that the various backend components are live and working together smoothly. This way, the user is not prevented from buying due to technical conflicts.

Unitymedia: Best example of a successful Visual Customer Center

Visual Customer Centers should have been standard long ago, but they are not. To compete successfully with OTT offerings, platforms need to adapt to changing user behavior in television. A well-functioning Visual Customer Center is essential and promises higher average revenues per customer. For Unitymedia, we have developed a solution that acts as a hub, bringing together all the components and ensuring they function properly. This means that the app is responsible for absorbing the complexity of the systems involved in such a way that it provides the user with the high level of usability and ease of use that makes the TV experience much more attractive. We are pleased that we were able to successfully support our partner Unitymedia in this way.

10. April 2018

Unitymedia launcht die TV-App “Fußball-Navigator”

Unitymedia-Kunden mit einer Horizon-Box können ab sofort die neue App "Football Navigator" installieren - entwickelt von TeraVolt. Die App zeigt nicht nur einen Überblick über alle Live-Übertragungen der nächsten Tage, sondern liefert auch zusätzliche Informationen zu den Spielen.

Die kostenlose App bietet dem Nutzer parallel zu einem laufenden Livespiel im Fernsehen eine Übersicht über Ergebnisse und Spielattraktivität sowie einen grafisch aufwändig gestalteten Statistikbereich, der in Echtzeit eine Fülle von Informationen zum Spiel bietet. Der Nutzer sieht sofort, welches Spiel auf der Kippe steht, wo das nächste Tor fallen wird und welche Mannschaft die bessere ist.

Darüber hinaus sehen Unitymedia-Kunden auf einen Blick, welche Fußballspiele in den nächsten sieben Tagen im Fernsehen zu sehen sind, welche Spiele gerade laufen und wer sie überträgt. Mit der Filterfunktion können Länderspiele oder Spiele ohne deutsche Beteiligung ausgeblendet werden. Mit der Horizon-Fernbedienung kann der Nutzer schnell und direkt auf den richtigen Kanal umschalten.

Spielplan, Live-Daten und Statistiken werden neben oder im TV-Bild angezeigt. Im Splitscreen verfolgt der Zuschauer das Geschehen auf dem Spielfeld, während der "Fußball-Navigator" Informationen zu Aufstellung, Zweikampfstärke, Passquote und der Blitztabelle liefert. Auf Wunsch kann der Zuschauer zwischen Vollbild und geteilter Ansicht hin- und herwechseln. Und das alles für die Spiele der 1. und 2. Bundesliga, des DFB-Pokals, der Champions und Europa League. Für die kommende Fußball-Weltmeisterschaft wird es eine eigene Version der App geben - sie wird Daten und Erkenntnisse für alle WM-Spiele enthalten.

Der "Fußball-Navigator" verbindet das klassische lineare Fernsehen mit den Vorteilen der digitalen Welt. Zusätzliche Daten, Live-Informationen und eine benutzerfreundliche Bedienung bieten den Kunden der Kabelnetzbetreiber ein individuelles Fußballerlebnis mit dem Horizon HD Recorder oder Receiver.