29. September 2020

Preview of the New Whitepaper: “TV App Platforms in Germany”

Which Smart TVs are most often found in German living rooms? What about the use of HbbTV offers? And which platforms are best suited to reach viewers? Our new whitepaper addresses these and many other questions.

Even before this whitepaper is published at the end of October, our partner Tobias Künkel would like to share some of the most important insights and learnings with you - face to face in a series of videos that you can find below. With this in mind, have fun binge watching the first TeraVolt Original series 😉.



So excited: We did a refresh of our study “TV Platforms in Germany” with new and exclusive insights. Sounds interesting?

Follow TeraVolt GmbH or me here on LinkedIn to get previews and key findings in the next weeks:
- German operator platforms and how they build TV apps
- HbbTV as the “King of Reach”
- Smart TV platforms and hidden champions
- 4 major US players in German living rooms
…and more.

Register for our webinar on Oct. 29th and receive the whitepaper: https://mailchi.mp/teravolt/platformreach


Insight 1/4: Managed Platforms

Every second German household uses a cable- or IPTV platform for linear TV consumption. So Vodafone, Sky and Deutsche Telekom are highly attractive partners to provide TV applications. And they have only just begun to leverage the potential of TV apps - exciting times ahead!

Here is the first of four videos with key insights from our white paper "TV App platforms in Germany 2020". Register for our webinar and white paper: https://mailchi.mp/teravolt/platformreach


Insight 2/4: Smart TV Platforms

2 of 3 households own a Smart TV, a great way to maximize the reach of your video service. You are probably aware that Samsung is the market leader, but would you have guessed who has the second highest technical reach in Germany? Find out at 1:50 of this video.

This is the second of four videos with key insights from our white paper "TV App platforms in Germany 2020". Register for our webinar and white paper: https://mailchi.mp/teravolt/platformreach


Insight 3/4: HbbTV

TV App platforms are provided and controlled by companies like Google, Samsung or Amazon. But if you are a broadcaster then HbbTV is another option to reach every second German TV household: an open standard without any platform gatekeepers.


Insight 4/4: OTT Sticks

Fire TV, Chromecast and Apple TV are great options to turn any screen into a Smart TV for little money. But how important are they for TV app providers, compared to Smart TVs or operator platforms?

This is the last teaser for our white paper "TV App platforms in Germany 2020". Follow me or TeraVolt GmbH if you like to learn more and register for our webinar and white paper: https://mailchi.mp/teravolt/platformreach


6. August 2020

The majority of German TV stations do not yet use a Consent Tool for media libraries

81 percent of the German TV stations offering content via HbbTV have not implemented a Consent Tool in their media libraries. Nevertheless, they have a proud market share of 78 percent. This is the result of an analysis by TeraVolt, in which the Hamburgers watched 48 stations offering HbbTV.

Read more

28. May 2020

Ghost games in the Bundesliga and Sports: Why we need to create a digital fan experience

by Tobias Fröhlich

"See Corona as an opportunity" - Many of you probably can't hear this sentence anymore. And I can understand you. If the corona virus were indeed a chance, it would be called a corona chance - not a corona crisis. But we must come to terms with the new normal.

The best and most controversially discussed example: German professional football. In the last two weeks, the clubs of the first and second Bundesliga continued their leagues with games behind closed doors. There has been much discussion about the necessity of continuing, but one thing is certain: it will continue. One decisive factor is however missing: the fans.

During the past two weekends we were able to observe how serious their absence weighs. The game broadcast was reduced to what it actually is: football. No singing, no whistling concerts, no pictures of crowds of people holding each other in their arms after a winning goal in the 90th minute.

And this state of affairs will by no means remain confined to the current season. We're talking about restrictions that will last until the end of the year, maybe even well into next year. Until a vaccine is found, produced and distributed on a large scale.

Sky has responded

The pay-TV channel Sky has already reacted to this: The Munich-based company offers its customers who use the Sky Q or Sky+ receiver fan chants and audience backdrop as a sound option. A top match on Saturday evening was also commented by one fan from each team. And via augmented reality, statistics, graphics and online voting were increasingly integrated.

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This is exactly the right approach. But it is only the tip of the iceberg, because it´s still done by the broadcaster with nearly no influence by the fans. Let's be honest: The corona crisis is currently revealing many gaps that have existed for a long time anyway. People, and especially the younger target groups, are consuming differently nowadays. They want to participate, become a broadcaster themselves and be heard. For many football fans in particular, it is important to make a statement and leave their mark on what is happening. Be it the holding up of the scarf during the club anthem, a choreography when the players run in or the protest against the very unpopular Monday games.

All that is now gone. And I share the concern of the fans that they will lose their voice. That's why we have to compensate for this loss with the digital possibilities available to us. We can offer the fans a new platform, give them back their entertainment and preserve parts of their fan culture. In short, we can create a digital fan experience. Examples:

1. Every game a home game

Each game could be a home game for every fan, with each of them having a fan commentary and a personalised home game backdrop with appropriate fan chants. These are arranged by the fans themselves, just like in a stadium. They alone decide when and what is played. During the course of the match, all the fans of a team could then participate live on TV and decide which fan chant they would like to hear next. They could react to certain game situations with emojis, flags or gifs and exchange information about what is happening. The whole thing would be a similar concept to the popular live streams on Instagram, YouTube or Twitch. It's not without reason that such models are especially popular with young viewers, as they convey a feeling of togetherness, of watching and exchanging together. Once again: This is not the "real deal" you get in the stadium, but the fans can at least get involved digitally and help shape the whole thing.

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2. Together with club legends on the "digital grandstand”

Netflix has demonstrated how to watch movies and series together despite the quarantine with its Party Mode. This model could also be transferred to the Bundesliga experience on TV and even be expanded. What if I could watch the games of my favorite team together with a legendary player or coach? In concrete terms, this would mean that I could follow his facial expressions, reactions and comments live via the picture-in-picture option. Sport 1 has already demonstrated this in the past with its "Fantalk" format. This would be just the next logical step. It would create entirely new marketing options for the clubs. They will need these above all when next season's matches are also held without an audience and they are missing out on a lot of money.

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3. The digital premium package

... that would at least go a little beyond the boundaries of the digital. With such a package, for example, one could cooperate with delivery services to deliver stadium sausage and beer directly to the fans' living rooms. In cooperation with the clubs, the broadcasters could create and play exclusive content for premium users. For example, a match analysis with the coach. The cooperation with the clubs is the real trick for the broadcasters. Because the clubs can provide them with exclusive access to their fans, season ticket and box owners and compensate them for lost income.

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There are no limits to the wealth of ideas in the digital fan experience. But you should always include the fans. As in any other good product development, "Customer Centricity" is the nucleus. But in order to do this, the fans must come out of their sometimes counterproductive antipathy and ask themselves whether they want to give up football for 12 to 18 months or whether they want to help shape it instead. The digital has come to stay: Corona is a green playground where everyone can get involved.

The opportunity lies in the digital

These are only three possibilities for a digital fan experience in football. The decisive factor with all three ideas is that they merely present a possibility, so every viewer is free to choose whether or not to use them.

From a purely sports-journalistic point of view, Sky provides a very good product with its football offering. But fans don't always want that. Sometimes they just want to let go, get emotional and let their passion for football run wild. Of course, this is best done live in the stadium. But if this opportunity is lost, we have to offer them a digital alternative that makes up for it as much as possible.

The corona virus is a catalyst with which we can overcome the digital deficits faster and thus create a completely new user experience on the TV set at home.



The pictures are released for editorial purposes within the scope of reporting, provided the source is named. Picture credits on the picture.

Tobias Fröhlich, Managing Partner, TeraVolt GmbH

Picture credits: TeraVolt 

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About TeraVolt 

TeraVolt GmbH is an owner-managed agency for enhanced TV, based in Hamburg, Germany. Founded in 2006, TeraVolt specializes in the development of pioneering digital TV experiences. The agency provides its customers with tailor-made solutions, from market-specific consultation to the creation and technical implementation of innovative productsIts product portfolio includes services and applications in the areas of Managed Platforms, Enhanced TV, Monetization and OTT. With a headquarter based in Hamburg’s beloved Schanzenviertel, TeraVolt consists of a highly experienced management team and 45 strategy, product and technology experts. https://www.teravolt.tv/en/ 

20. May 2020

German launch: Disney+ behind Netflix in terms of user experience – but on a par with Amazon Prime Video

Foto: Kon Karampelas (Unsplash)

Hamburg, 19 March 2020 - Netflix in front of Disney and Amazon: The video-on-demand platform Disney+ will have as good a user experience as Amazon Prime Video at its German launch on 24 March. However, the mouse company is still a long way from the industry heavyweight Netflix. This is the result of a large-scale study by TeraVolt GmbH, in which they analyzed various streaming services in 28 categories for their user experience.

In this study Netflix scored 83 out of a total of 100 possible points, followed by Amazon Prime Video (68) and Disney+ (67.5).  The streaming service Apple TV+, which was only launched in November, is lagging behind with only 49 points.


Performance Ranking SVoD


Disney+ scores particularly well in administration, which includes the management of login data and subscriptions. Here Disney achieves 95 percent. Content Discovery (83%), for example the presentation of content and autoplay, as well as personalisation (74%) and performance (79%) are also in a very good range for newcomers. However, there is a backlog demand for video playback (69%) and cross-device use and downloads (68%). As a result, Disney+ is on a par with Netflix only in the administration and content discovery clusters, but clearly lags behind in all others. On the other hand, Disney leaves at least Amazon Prime Video behind in terms of personalization and content discovery.



In its study, TeraVolt examined and compared a total of eight streaming services. The German and European services Joyn and SKY were successful, but could not keep up with the budgets of American companies. Nevertheless, the performance of Joyn was particularly noteworthy. The young streaming service scored particularly well in terms of administration, but also in terms of performance, explains TeraVolt managing director Tobias Fröhlich: "Joyn has only been on the market for just under a year and Prosieben.Sat.1, unlike Netflix or Amazon, has only limited financial possibilities. Taking these circumstances into account, Joyn is doing well and has created a great perspective for the future. Sky has also done a lot for the user experience in the past few years, but in comparison it still has some catching up to do".

   UX PErformance als Netz

The loser of the study is clearly Apple TV+. This is particularly bitter for the former showpiece company in terms of usability. For example, in the areas of cross-device use and downloads as well as personalisation, the Apple Group leaves its users alone, as long as they do not use the service on an Apple device. But then perhaps that is also business policy to boost hardware sales.

About the methodology: TeraVolt subjected each of the streaming services to a practical test and evaluated them according to 28 different criteria that can be assigned to the superordinate categories of performance, content discovery, video playback, cross device & download, administration and personalization. The results refer to the desktop version in the Internet browser or the respective smartphone app.


About TeraVolt:

TeraVolt GmbH is an owner-managed agency for digital TV products and consulting based in Hamburg's Schanzenviertel. Founded in 2006, the company specializes in the digital transformation of television. Together with its customers, TeraVolt advises and develops tailor-made solutions - from the initial idea to innovative products in operations. The portfolio includes services, consulting and finished products in the segments Managed Platforms, Enhanced TV, Monetization and OTT. The TeraVolt team consists of four experienced managing directors and 45 experts in the areas of product, strategy and technology. https://www.teravolt.tv/

14. February 2020

Problem Solved: TeraVolt Enables More US Content In TV Media Libraries  

Hamburg, February 24th 2020 – In the future, TV broadcaster will find it much easier to integrate US films and series into their HbbTV media libraries ("Hybrid Broadcasting Broadband TV"). This means on SmartTV devices with HbbTV , which have both digital television and the Internet.

The integration of US content into these media libraries has so far often failed because of the required DRM protection ("Digital Rights Management") for this content, a digital copy protection system, with which content from overseas in particular is encrypted. The broadcasters were therefore faced with a dilemma: either they invest in a service provider who would design an HbbTV app tailored to DRM for them, or they do without this specially protected content.

This problem is now a thing of the past. TeraVolt GmbH, an agency for digital TV products, has succeeded in harmonizing DRM-protected content and HbbTV media libraries and playing them out on suitable SmartTVs. HbbTV provides the technical basis for this and allows the combination of DRM-protected content in a freely available HbbTV offer to be implemented in the German SmartTV landscape. Currently, this solution is being used by the family channel Super RTL, for which TeraVolt has built and continuously supports its own HbbTV media library. The concept can be transferred to any other media library and is therefore also interesting for other TV stations for which TeraVolt was able to solve a problem that had existed for years.


Oliver Koch, managing director and co-founder of TeraVolt, is correspondingly proud of the work that has been done: "It took a lot of effort and brainpower to make this DRM standard usable, which opens up completely new possibilities for our customers. In addition, there are hardly any other competitors offering such a solution, but there is all the more demand in the market. Our DRM solution can therefore develop into a real USP".

The bottom line is that TeraVolt is killing three birds with one stone with its new HbbTV solution: rights holders, for example of US series, are gaining in reach as their content is distributed even more widely. The licensees, i.e. TV stations such as Super RTL, can in turn implement more content in their own HbbTV media libraries and play it out directly to their viewers. And the viewers themselves are provided with a more diverse range of offers from which they can choose.


About TeraVolt 

TeraVolt GmbH is an owner-managed agency for enhanced TV, based in Hamburg, Germany. Founded in 2006, TeraVolt specializes in the development of pioneering digital TV experiences. The agency provides its customers with tailor-made solutions, from market-specific consultation to the creation and technical implementation of innovative products. Its product portfolio includes services, consultation and applications in the areas of Managed Platforms, Enhanced TV, Monetization and OTT. With a headquarter based in Hamburg’s beloved SchanzenviertelTeraVolt consists of a highly experienced management team and 45 strategy, product and technology experts. https://www.teravolt.tv/