2. December 2020

The GenZ is not lost: Why we must “tiktokinize”​ classic television as quickly as possible

by Tobias Fröhlich

What do you estimate, on which device do people most often consume video content?

Most of you are now probably thinking about the smartphone, possibly also the tablet or even the desktop PC. But you are wrong. Because in fact, television is still in the lead. And clearly so. As a recent analysis by Park Associate shows, people in the USA consume about 20 hours of video per week on TV (as of Q1 2020), which is 39 percent more than in Q3 2017. The corona pandemic also serves as a catalyst. By comparison, mobile consumption was about five hours of video per week in the first quarter of 2020; even less than the computer with ten hours.

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And yes, the preference for television applies to Generation Z as well. For although TikTok, Instagram, and Co. are very popular with the younger generation, they too consume video content according to the motto "biggest screen possible". Our children don't necessarily want to watch all their videos on their smartphones - but often have no alternative. They lack the money for their own television set and the device in their living room is occupied by their old parents. Believe me, I have children myself and know what I am talking about 😉.

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And indeed, the GenZ sees more when we count individual contents. Many small, short videos, but the length of stay, the depth takes place in front of the 10foot device.

The televisions are smart, the content, unfortunately, remains dumb 

Mobile video consumption in Generation Z is growing by an impressive 100 percent every year. And this is due in part, but not only, to the lack of availability of a television of one's own. Because another problem is that GenZ is always looking for a personalized experience with opportunities for interaction and participation. And that is something they simply do not find on most television sets. Because although the devices are now smart in the TV segment as well, the content remains largely dumb.

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We must change this and "tiktokinize" television from the ground up.

We must ensure that viewers can find everything they need on their television sets immediately. For example, if they are watching a football match, we must give them relevance at the touch of a button: missed highlights, statistics on teams and players, information on the context of the competition. And now it becomes important: not on the 2nd screen, this must be done on the 1st screen. This is exactly what we are aiming for at TVXRAY.

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We want to make the content on a TV smart and thus prevent viewers from wandering off during the TV program, serving their own needs on an additional device. Because that is exactly the reason why our children, and often enough we ourselves as well, use smartphones during the actual TV program.

I will talk in more detail about the problem of first and second screens and how we can solve it in my next article. 

14. February 2020

Problem Solved: TeraVolt Enables More US Content In TV Media Libraries  

Hamburg, February 24th 2020 – In the future, TV broadcaster will find it much easier to integrate US films and series into their HbbTV media libraries ("Hybrid Broadcasting Broadband TV"). This means on SmartTV devices with HbbTV , which have both digital television and the Internet.

The integration of US content into these media libraries has so far often failed because of the required DRM protection ("Digital Rights Management") for this content, a digital copy protection system, with which content from overseas in particular is encrypted. The broadcasters were therefore faced with a dilemma: either they invest in a service provider who would design an HbbTV app tailored to DRM for them, or they do without this specially protected content.

This problem is now a thing of the past. TeraVolt GmbH, an agency for digital TV products, has succeeded in harmonizing DRM-protected content and HbbTV media libraries and playing them out on suitable SmartTVs. HbbTV provides the technical basis for this and allows the combination of DRM-protected content in a freely available HbbTV offer to be implemented in the German SmartTV landscape. Currently, this solution is being used by the family channel Super RTL, for which TeraVolt has built and continuously supports its own HbbTV media library. The concept can be transferred to any other media library and is therefore also interesting for other TV stations for which TeraVolt was able to solve a problem that had existed for years.

  

Oliver Koch, managing director and co-founder of TeraVolt, is correspondingly proud of the work that has been done: "It took a lot of effort and brainpower to make this DRM standard usable, which opens up completely new possibilities for our customers. In addition, there are hardly any other competitors offering such a solution, but there is all the more demand in the market. Our DRM solution can therefore develop into a real USP".

The bottom line is that TeraVolt is killing three birds with one stone with its new HbbTV solution: rights holders, for example of US series, are gaining in reach as their content is distributed even more widely. The licensees, i.e. TV stations such as Super RTL, can in turn implement more content in their own HbbTV media libraries and play it out directly to their viewers. And the viewers themselves are provided with a more diverse range of offers from which they can choose.

 

About TeraVolt 

TeraVolt GmbH is an owner-managed agency for enhanced TV, based in Hamburg, Germany. Founded in 2006, TeraVolt specializes in the development of pioneering digital TV experiences. The agency provides its customers with tailor-made solutions, from market-specific consultation to the creation and technical implementation of innovative products. Its product portfolio includes services, consultation and applications in the areas of Managed Platforms, Enhanced TV, Monetization and OTT. With a headquarter based in Hamburg’s beloved SchanzenviertelTeraVolt consists of a highly experienced management team and 45 strategy, product and technology experts. https://www.teravolt.tv/