Smartpages

Challenges for advertisers

The development of TV campaigns with interactive or addressable features usually involves high process and development costs. Mainly caused by:

• Information deficit in the infrastructure (advertisers, creative agency, media agency, TV distributor)
• Divergent implementation solutions (marketing vision, technical aspect)

Up until now:  Typically various resources are involved (e.g. design, concept, digital agencies, developer, tester) in order to technically implement the campaigns, whose partly are new in the implementation chain.

TVPlattformen

Once produced, available on
all TV platforms

Fast, efficient and graphic-based

• Cost-efficient, low entry price

•  Ready to use

• Addressing different target groups

• TV Platform compatibility

• Mulit-client capability

Effiziente All-in-one Lösung

Garantiert Kurze Vorlaufzeiten

1-1

Creation

• Visual design and conception under consideration of the image difference method

2

Production & Prototyping

• Configuration of the site in the WYSIWYG web editor
• No development
• Fully functional HTML5 prototype for approval

3.-Ausspielung

Ausspielung

• Fast release process
• Automated campaign approval and launch
• Already integrated: DSGVO compliant real-time reporting and targeting tool

References

Step 1: Concept and visual Design

Creating a microsite without programming effort

Merging_effect

Two images are enough to create
a microsite

An interactive campaign page is created via the image difference process.

Werbung

Our features enable a lot of conceivable implementations

Button-1

Button

Video_Icon

Video

QR-Code_Icon

QR-Code

slideshow-1

Slideshow

Text-1

Dynamic strings

You can do all of this with it: Advent calendar, memory, format accompaniment, program guide, purchase processes, competitions, game plan, advertising campaigns, Twitter, voting.

Step 2: Production &
Prototyping –

Setup of the mircosite with a few clicks

Creation of mircosites in a WYSIWYG Web Editor
Done – the interactive microsite is ready

WYSIWYG_V4

Configuration

1. Configure Features

2. Linking different sites

3. Define interactions

Testing

1. Integrated and automatic plausibility check

2. Preview of the prototype immediately

3. Immediate testing on end devices possible

Release

An optimised process secures a fast release

• Automated approval

• Automated release

• GDPR compliant targeting and reporting

TV_Live-1
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Why Smartpages is
the right choice

Smartpages offers many advantages for the user,
most notably are following attributes:

 • Targeting

 • Internationality 

 • Platform compatibility

 • Efficient workflow

 • Reporting

s_weis

Simple implementation

To integrate the tool only minor efforts are necessary.
We need to agree on:

 • Tuning / Handling Exitbar

 • Imprint

 • ADV Order data processing

 • current browsers

Preismodelle für Kampagnen

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Interested?
Talk to me.

Oliver Koch
Chief Commercial Officer / Founder