Which smart TVs are most often found in German living rooms? What about the use of HbbTV offers? And which platforms are best suited to reach viewers? Our new whitepaper addresses these and many other questions.
Even before this whitepaper is published at the end of October, our partner Tobias Künkel would like to share some of the most important insights and learnings with you – face to face in a series of videos that you can find below. With this in mind, have fun binge watching the first TeraVolt original series 😉.
Announcement
So excited: We did a refresh of our study “TV App Platforms in Germany” with new and exclusive insights. Sounds interesting?
Follow TeraVolt GmbH or me here on LinkedIn to get previews and key findings in the next weeks:
- German operator platforms and how they build TV apps
- HbbTV as the “King of Reach”
- Smart TV platforms and hidden champions
- 4 major US players in German living rooms
…and more
Insight 1/4: Managed Platforms
Every second German household uses a cable or IPTV platform for linear TV consumption. So Vodafone, Sky, and Deutsche Telekom are highly attractive partners to provide TV applications. And they have only just begun to leverage the potential of TV apps – exciting times ahead!
Here is the first of four videos with key insights from our whitepaper, „TV App Platforms in Germany 2020.“
Insight 2/4: Smart TV Platforms
2 of 3 households own a smart TV, which is a great way to maximize the reach of your video service. You are probably aware that Samsung is the market leader, but would you have guessed who has the second highest technical reach in Germany? Find out at time code 1:50 in this video.
This is the second of four videos with key insights from our whitepaper "TV App platforms in Germany 2020."
Insight 3/4: HbbTV
TV app platforms are provided and controlled by companies like Google, Samsung, or Amazon. But if you are a broadcaster then HbbTV is another option to reach every second German TV household: an open standard without any platform gatekeepers.
Insight 4/4: OTT Sticks
Fire TV, Chromecast, and Apple TV are great options to turn any screen into a smart TV for little money. But how important are they for TV app providers compared to smart TVs or operator platforms?
This is the last teaser for our whitepaper "TV App platforms in Germany 2020."
