Hamburg, January 10, 2022 – TeraVolt GmbH has been commissioned by ARD to develop a client system for all ARD teletexts based on HbbTV. This enables all state broadcasters to bundle their HbbTV teletexts in just one system and broadcast them together. It thus replaces the individual solutions used to date. At the same time, there will be a switch to a uniform user interface, which will make it easier for viewers to navigate. In the future, all HbbTV teletext will be managed in one system, creating synergies in operation, but also new opportunities for editorial cooperation.
The ARD Play-Out-Center (ARD POC) is responsible for operating the TeraVolt-developed client system and coordinating the orderly migration of the system to the individual state broadcasters. The first of these was BR on September 1, followed by rbb in December 2021. The launch of NDR and ARD Text is planned for the first quarter of 2022.
The system can be configured independently and individually by the ARD POC for the respective state broadcaster. Based on this configuration, the data from different sources is cleaned in a high-performance process chain in real time, normalized and finally played out in the HbbTV application as teletext.
"We are pleased to provide ARD with a smart solution for the operation of HbbTV teletext," says Oliver Koch, founder and CEO of TeraVolt. "We would like to repay the trust of all state broadcasters with performance in order to recommend ourselves for possible further customers. Because our system represents a real alternative for all broadcasting groups that need a uniform solution for different users."
Frauke Langguth, Head of ARD Text, adds: "Our goal is to position ourselves for the future, both in terms of content and technology. With the HbbTV client system, the operation of HbbTV teletext will be centralized, allowing us to achieve synergies and reduce costs at the state broadcasters. The cooperation with TeraVolt is therefore an important project to drive forward the achievement of our goals."
TeraVolt GmbH is an owner-managed agency for digital TV products and consulting based in Hamburg's Schanzenviertel district. Founded in 2006, the company specializes in the digital transformation of television. TeraVolt advises and develops customized solutions together with its clients - from the initial idea to innovative products in operational use. The portfolio includes services, consulting and finished products in the segments Managed Platforms, Enhanced TV, Monetization and OTT. The TeraVolt team consists of four experienced managing directors and 45 experts in the areas of product, strategy and technology. https://www.teravolt.tv/
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