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Increase media library usage through personalized pushes - automated

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Settings for selected content campaigns

Data

Settings based on metadata from BVOD library

Benefits

Increase BVOD consumption
Superior editioral offering
Catalog promotion
Operator convenient
Operative flexibility

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Settings for notifications for different
viewer and houshold interests

time

Settings for scheduled notifications

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Optimization of your editorial offering via personalization

• Increase your customer satisfaction via relevant alternative editorial offerings from BVOD on broadcast
• Viewers find new, interesting videos and subject areas in the BVOD offering
• Knowledge gain of viewers preferences (via learning system, continously deeper data analytics)
• Less tune-aways
• More active BVOD usage
• your video assets become working capital

The Audience Manager converts TV-viewers to active BVOD users

A soap opera follows news, a feature film follows a political magazine, a talk show follows a crime thriller. The consequence: viewers switch over at the end of a show for various reasons. Audience Manager is a solution that offers viewers an alternative at this point. Appropriate on-screen hints lead them to relevant offers in the media library.

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One system, three component –
ease of use multiplied

Engine

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Management System

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API Export

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  • The Engine processes all sorts and sources of metadata: programming, video library, viewers, devices, play-out,  advertising etc.
  • The Management System is a convenient interface for all settings: personalization, campaigns, pre-scheduling, rotations etc.
  • The Application plays out the push notification at the scheduled time to the respective households.

The Audience Manager controls the delivery of push notifications in broadcast systems – data driven, automated, scheduled and personalized.

Central data management enables efficient control of push notifications

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User-friendly management system for planning, monitoring and reporting

  • Overview of the entire programme schedule and planned push notifications
  • Automated suggestions for push notifications based on data processing by our algorithms in the engine. 
  • Priority settings for push notifications (high, medium, low) 
  • Display and notes about planned and delivered items
  • Alerts about conflicting inserts and tool for corrections
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Optimization and reporting

  • Color display for sorting and categorizing push notifications (politics, series, etc.)
  • Editorial options for notifications
  • Pre- and live views for quality control
  • Reports and analytics for measuring success, e.g. click rate
  • Possibilities for A/B tests for optimization
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The application handles and displays the push notifications

Reliable control of the play-outs:

• By time and by steam event​
• Induced by program blocks
• By operator
• By usage

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Interessiert?
Sprechen Sie mich an.

Oliver Koch
Chief Commercial Officer / Founder