Reaching Every Second Home
With the HbbTV Suite as a suitable and cost-effective modular solution
15 million connected TV devices are reached monthly in Germany, making it a significant advantage for broadcasters to offer additional video and display inventory based on this foundation. This approach generates additional revenue and directs users to media libraries.
Clearly Structured Media Library
The HbbTV Suite offers a well-organized media library application with essential wires, content lanes, preview images, metadata and a content management system (CMS).
Consent Tool
Module for obtaining consent for reporting and tracking information for various business models and operations
Commercial Microsites
For the optimal monetization of the HbbTV offering, the TeraVolt product SmartPages can be integrated to create and play out interactive campaigns quickly and efficiently.
Red Button Framework
The offering is initiated through the call-to-action (CTA). A planning tool allows for the control of CTAs based on time and stream events. Format-specific CTAs with various graphics can also be presented.
Digital Rights Management
Not all HbbTV devices support the playback of DRM-protected content. However, the HbbTV Suite enables the broadcast of DRM-protected content in the media libraries on devices that support this functionality.
Blocklist Interface
The management of playout is done through the blocklist interface, which allocates functional spaces of the HbbTV application according to the capacities of individual device clusters.
All Available Modules
Basic
Autostart Application
Display layer for channel data,
scheduling and playout,
connection to ATV frameworks
Start Bar
Up to four different tile types,
dynamic tiles, scheduling function
Tracking & Data Privacy
Tracking of the integration channel,
data about channels,
integration privacy policy and imprint
Consent Tool
Module for obtaining user consent (GDPR- and ECJ-compliant)
Ad Server Integration
Coordination of integration of ad server-based advertising, e.g. addressable TV, display, video
Advanced
Electronic Program Guide (EPG)
Display layer for channel data,
galleries, texts, videos, channel switching
Media Libraries
Coordination and integration of existing interfaces for the
playing of media library content
Voting
Admin backend, various voting methods,
functions for market research
Sport Widgets
Display of sports data (overlay, scaled PiP) analog to TV signal, connection to data interface (internal and external)
Microsites (Format Accompaniments, Apps)
Galleries, text, videos, X-tool (formerly Twitter), advertising campaigns, without programming through SmartPages (including setup, exclusive license)
Premium
Dynamic Ad Substitution
Crossfading of broadcast signal
with addressable TV spots
3rd-Party App Integration
Coordination and integration of
e.g. weather, games
Set up of the Audience Manager through the integration of the autostart application for optimized playout of on-screen prompts (CTA) with the aim of increasing the usage of the media library
Unrestricted Support for HbbTV Standards
Viewers can access all content delivered through the HbbTV Suite once they connect an HbbTV-enabled television to the internet. The HbbTV Suite supports all currently available standards (1.0, 1.2, 1.5, 2.0).
References
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