PERSONALIZED LIVE SPORTS EXPERIENCE

The genz upgrade for ott

tvxray

BENEFITS OF TVXRAY

Business Value

  • Increased engagement and longer viewing time
  • Reduces churn on live TV 
  • Higher NPS
  • Attract digital first audience with GenZ experience

TVXRAY's Features

  • Synched Live sports data at the 1st screen
  • AI-powered personalized highlight and alerts
  • Sports Hub: EPG for zapping to any live match and highlight

TVXRAY SaaS Solution

  • SDK integrates smoothly into OTT as engagement overlays for Connected TV, STBs, Mobile and Web

FEATURES OF TVXRAY

Live Sports Data

  • Wide range of real-time data insights
  • Accessible whenever the viewer wants​

AI-based Interactive Timeline

  • Clickable icons for key highlights clips

Catch-up on play-by-play clips

  • Watch highlights from all live games across the platform
  • Late to the game? Watch highlight clip list before „Go LIVE“​

AI-driven Personalized Video Alerts

  • As PIP ("Picture-in-Picture") or as text alerts
  • Create personal relevance settings

Sports Hub: Innovative EPG

  • Switch directly without returning to the channel list
  • Filter for live sport events
  • Optimizing content discovery

REFERENCES

TVXRAY powers Bundesliga’s awarded DFL Interactive Feed and innovative OTT platforms

In cooperation with TeraVolt, DFL offers the „DFL interactive Feed“ to its media partners for Bundesliga fans. With this approach the DFL delivers a completely new way to watch football and fosters its positions as most innovative league in the world.

"[With the Interactive Feed] we can offer both the Bundesliga's media partners and football fans around the world great added value for their viewing experience." – Steffen Merkel: CEO of DFL GmbH

NEWSROOM & MEDIA

Polsat Box Go with TVXRAY: I don't want to watch the games any other way

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SportsPro OTT Awards: Triple Success for DFL and TeraVolt with Bundesliga Interactive Feed

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Instant highlights and match data at the touch of a button: the Interactive Feed

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Toshiba kicks off Football Corner app on smart TVs

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How to create emotional connections and build loyalty with your customers

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The GenZ is not lost: Why we must "tiktokinize"​ classic television as quickly as possible

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First screen first: Why the idea of the second screen is a mistake

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Revolution "Datatainment"​: with HbbTV and TV Apps to the next level of sports broadcasting

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Ghost games in the Bundesliga and Sports: Why we need to create a digital fan experience

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