PERSONALIZED LIVE SPORTS EXPERIENCE
The genz upgrade for ott
BENEFITS OF TVXRAY
Business Value
- Increased engagement and longer viewing time
- Reduces churn on live TV
- Higher NPS
- Attract digital first audience with GenZ experience
TVXRAY's Features
- Synched Live sports data at the 1st screen
- AI-powered personalized highlight and alerts
- Sports Hub: EPG for zapping to any live match and highlight
TVXRAY SaaS Solution
- SDK integrates smoothly into OTT as engagement overlays for Connected TV, STBs, Mobile and Web
FEATURES OF TVXRAY
Live Sports Data
- Wide range of real-time data insights
- Accessible whenever the viewer wants
AI-based Interactive Timeline
- Clickable icons for key highlights clips
Catch-up on play-by-play clips
- Watch highlights from all live games across the platform
- Late to the game? Watch highlight clip list before „Go LIVE“
AI-driven Personalized Video Alerts
- As PIP ("Picture-in-Picture") or as text alerts
- Create personal relevance settings
Sports Hub: Innovative EPG
- Switch directly without returning to the channel list
- Filter for live sport events
- Optimizing content discovery
REFERENCES
TVXRAY powers Bundesliga’s awarded DFL Interactive Feed and innovative OTT platforms
In cooperation with TeraVolt, DFL offers the „DFL interactive Feed“ to its media partners for Bundesliga fans. With this approach the DFL delivers a completely new way to watch football and fosters its positions as most innovative league in the world.
"[With the Interactive Feed] we can offer both the Bundesliga's media partners and football fans around the world great added value for their viewing experience." – Steffen Merkel: CEO of DFL GmbH
NEWSROOM & MEDIA
SportsPro OTT Awards: Triple Success for DFL and TeraVolt with Bundesliga Interactive Feed
The GenZ is not lost: Why we must "tiktokinize" classic television as quickly as possible
References
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