Product Design

We create user experiences for our clients that drive innovation and foster growth. Based on the respective product strategy, we design new TV products that people love. We craft intuitively usable customer experiences on the web, mobile, and across all relevant TV platforms. Collaborating with customers and stakeholders, we develop the best solutions based on prototypes and user research, among other methods, including:


From idea to innovation

Workshops constitute a central component of every innovation process. Tailoring the right tools to specific customer needs, we draw inspiration from human-centered design, design thinking and design sprints. Employing established concepts such as design challenges, flash demos, brainwriting and personas.

Requirements Analysis 

Managing all product expectations

Every project begins with gathering information about the desired requirements from both project sponsors and end customers. Based on this foundation, we analyze and validate the expectations of all stakeholders, proactively avoiding potential conflicts. We establish clarity and orientation in the project plan and agree on shared project goals.

UX/UI Design 

User-centered and modern

Our goal is to captivate users for the long term with a product. When users are satisfied, they become loyal customers. Our focus is therefore on the user experience: How do users interact with the app? Which features delight the users? Intuitive usability, ease of use and quick learnability are the hallmarks of our products.
Our products stand out for their intuitive usability, easy handling, and quick learnability, built on a well-thought-out information architecture and enriched by exciting features like a user-friendly conversational UI, among others.


Validating ideas and saving money

Fixing conceptual errors can be expensive - prototypes serve as a great means to identify potential issues early. We utilize interactive, clickable prototypes to validate functions and designs, both in preparation for implementation and for conducting user tests.

User Funnel Modeling 

Creating long-term user relationships

The user funnel serves as the master plan for the entire service experience: How do users get engaged? How do they become customers? How do they turn into returning customers? User funnels are an excellent tool for developing a 360-degree view of the user experience and understanding which part of the product experience offers the most opportunities for improvement.

Usability Testing 

More data, less guesswork

We look through the user's lens, creating the best user experiences through customer-centric design processes by swiftly and early identifying potential weaknesses in the development process. With this data, we reduce development time, enhance user satisfaction, and lower customer support costs.

Looking for a better TV experience? We're here to help!


Tobias Fröhlich

Chief Product Officer / Founder