Challenges for Advertisers
When developing TV campaigns with interactive or addressable components, there are usually high process and development costs. These arise from:
• Information deficit between advertisers, creative agencies, and
media agencies, TV marketers
• Divergent solutions in implementation (by marketers and TV
device manufacturers)
Created Once – Available on All TV Platforms
Fast, efficient and graphic-based
• Cost-efficient, low entry price
• Ready to use
• Addressing various target groups
• TV Platform compatibility
• Mulit-tenant capability
Efficient All-in-One Solution
Guaranteed short lead times
Creation
• Concept and visual design Considering the
image difference method
Production & Prototype
• App creation in the WYSIWYG web editor
• No programming required
• Fully functional HTML5 prototype for
approval
Playout
• Quick live implementation
• Automated campaign approval and release
• Already integrated: GDPR-compliant real-
time reporting and targeting tool
References
Step 1: Creation, Concept and Visual Design
Your own microsite without any programming effort
Two Images are Enough to Create
a Microsite
Using image difference process for an interactive campaign page
Our features enable a wide range of implementations
Button
Video
QR-Code
Slideshow
Dynamic strings
Application examples: advent calendar, memory, format accompaniment, program guide, purchase processes, competitions, game plan, advertising campaigns, X (formerly Twitter), voting.
Step 2: Production &
Prototype –
Setting up the Mircosite with a Few Clicks
Creating mircosites in the WYSIWYG web editor
Configuration
1. Configure Features
2. Link pages together
3. Define interactivity
Testing
1. Integrated and automatic plausibility check
2. Preview of the prototype available immediately
3. Immediate testing on devices possible
Playout
An optimized release process enable a fast start of operation
• Automated approval
• Automated release
• GDPR-compliant targeting and reporting
Why SmartPages?
The following features are particularly noteworthy:
• Targeting
• Internationality
• Platform compatibility
• Efficient organisation
• Reporting
Easy Implementation
Low effort for integration, coordination only needed for these topics:
• Exit bar handling
• Imprint
• ADV (order data processing)
• Current browsers
Pricing Models for Campaigns
