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Football Navigator

Client:

Vodafone / Unitymedia

Role:

Full Service

Product Development

//Point of Origin

Trends

Fans want more information during the game than provided by broadcasters. They expect live data and statistics for a more immersive viewing experience. Studies have proven that viewers want to watch content on the biggest screen possible. They want to watch what they want, when they want, on any device.​


Problems

Broad TV rights landscape making it complicated for fans to watch their beloved sports content, whilst having a lack of orientation ​

Lack of information provided during sports events causes fans to get information on 2nd Screen from a different content provider


//Solution

Benefits for the customer

A free app with a mini EPG for an overview and orientation of all live football matches. Live data and statistics upon click with gamified player KPI. ​

Benefits for the client

More customers inside the app store using the app. New viewing experience attracts new customers and assures attention as well as engagement.​


//Results

2nd

most used app in the
Unitymedia app store

+53%

daily unique users

+27%

daily app starts

+14%

engagement rate

+26%

new households

High usage

App still in usage

High customer satisfaction

Special World Cup 2018 app​

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Alireza Mojtahedi
Product Manager App, Music & Games at Unitymedia

"I am happy to see the great team which created this neat product is rewarded by a customer usage way beyond expectations"

Features include

Mini EPG

Overview of live- and upcoming matches for orientation in a complex media rights landscape. Get dragged into a match e.g. broadcasted by Sky or Eurosport upon a press of a button.

TV_EPG

Live data and statistics​

2nd screen not needed anymore. The viewer can find all relevant statistics, such as the live-league table on the first screen.​

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TV_Aufstellung

Gamified player KPI​

Team dominance, player performance and score probability based on live-data.​

   

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