Bring drifting to a new level

Based on complex live tracking technology, the Red Bull Datacruncher visualizes the live performance of the drivers



Who is winning and why?!

  • How is the leader performing?

  • How good is the proximity of the chase driver?

LIVE tracking data, improved by the datacruncher increase the viewers excitement.

Detailed Athlete data

Better understanding of the Athlete performances leads to a higher user engagement and a longer viewing duration


Track animations

What are the challenges of the track?
3D animations to visualize the track in a gamified experience