Bring drifting to a new level
Based on complex live tracking technology, the Red Bull Datacruncher visualizes the live performance of the drivers
How is the leader performing?
How good is the proximity of the chase driver?
LIVE tracking data, improved by the datacruncher increase the viewers excitement.
Better understanding of the Athlete performances leads to a higher user engagement and a longer viewing duration
What are the challenges of the track?
3D animations to visualize the track in a gamified experience
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