In the era of digital television, broadcasters face the challenge of engaging and retaining a broad global audience. The solution lies in groundbreaking localization technologies based on Gen AI. TeraVolt offers tailored solutions that adapt content to be culturally relevant and contextually accurate, thereby improving accessibility and attractiveness for viewers across languages. At the same time, this automated process is more resource-efficient and cost-effective than conventional workflows.

Challenge: How can I, as a broadcaster, reach a diverse global audience within my broadcast area with my content? Simple translations are no longer sufficient; viewers expect content that is culturally relevant and contextually accurate. By offering content in just five additional languages, a broadcaster can reach 10 percent more households in Germany.

Opportunity: With AI-based localization technologies, broadcasters can enhance the attractiveness and accessibility of their content. This increases their reach and strengthens viewer loyalty.

Tailored Solution: TeraVolt offers advanced localization services as a managed service. Using generative AI, we adapt content to ensure it resonates with all viewers across the broadcast area. Our approach includes altering visual and audio elements and embedding contextual information. Applied to the video player, this means subtitles, lip-synced audio dubbing in various languages, and sign language presented via an integrated avatar.

Strategic Reason: For broadcasters aiming to expand their global focus, the adoption of cutting-edge localization strategies is crucial. With our expertise in integrating these technologies, we ensure that content is not only seen by more people but also truly understood and appreciated.

This video demonstrated how the localization process can transform content, making it universally appealing and relevant.

In the current media landscape, TV broadcasters are increasingly facing the growing dominance of Big Tech. Streaming providers like Netflix and social media platforms like TikTok are putting traditional media houses under pressure. However, numerous opportunities exist to remain competitive and strengthen viewer engagement. With the right OTT solutions and the right solution provider as an expert partner, broadcasters and TV providers can advance their digital transformation and thrive in a tough competitive environment.

Challenge: TV broadcasters are in intense competition in the OTT space, striving to capture and retain viewers' attention.

Opportunity: Digital transformation offers TV broadcasters the chance to create significant added value with innovative OTT services.

Solution: TeraVolt delivers tailored OTT solutions by integrating the best technical components, providing high-quality, user-friendly applications and reliable services. This is demonstrated by our projects, such as developing CTV apps for ZDF and supporting Deutsche Telekom's OTT operations.

Strategic Reason: As an independent provider, TeraVolt avoids rigid vendor contracts and focuses on developing customized solutions that maximize value for our customers.

For a deeper insight, check out this video:

In today's media landscape, TV broadcasters face the challenge of asserting themselves against the growing dominance of Big Tech, such as streaming providers like Netflix or social media platforms like TikTok. However, numerous opportunities exist to remain competitive and strengthen viewer loyalty:
TV Digital First integrates social media features into TV platforms.

Challenge: Traditional TV broadcasters are increasingly competing with social media platforms like YouTube and TikTok for user attention and ad revenue.

Opportunity: Digital development offers broadcasters the opportunity to adapt social media elements to their offering and meet the changing consumption behavior of video content. The integration of interactive and personalized elements is particularly suitable here.

Custom Solution: TV Digital First. This managed service delivers a comprehensive strategy that brings the interactivity of social media to television. It generates an interactive feed, allowing viewers to like, share, and comment on TV content. This creates a completely new, dynamic TV experience with a new form of personalized content discovery.

Strategic Reason: TV Digital First makes broadcasters competitive with digital platforms while ensuring content sovereignty and monetization. It provides a socially networked environment that stores user data and provides tailored content recommendations, thus increasing viewer retention and loyalty.

This video shows how TV Digital First revolutionizes television: